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Thursday, April 25, 2013

JEANS IN THE UNITED STATES

The world of Laundering Jeans in America

Jeans and washing are two words that come together in America. There is not such a thing as a good jean without a good washing and viceversa.
Americans were pioneers in jeans washing development. Companies in the Carolina´s were the biggest and most talented in the world to provide the best quality washing techniques for American taste type of jeans. This was happening specially during the 60´s, 70´s and 80´s.













Jeans  certainly are an American product.

Watch the following videos,  true american stories from jeans to overalls :


Behind the Brand: Raleigh











An American factory that makes a difference in the denim industry for generations:




United States is the biggest consumer of jeans in the world. The majority of the jeans production is imported from Foreign countries, although few companies make value added jeans within the country. There is a "universe" of brand that they sell their products online or retail shops. Consumers in USA do have many choices in the jeans business. Certainly the business is competitive but at the same time it offers these brands to make "customized" products for each consumer they target. 

Top brands like Diesel do have a strong interest in  the american market. Please check the following video about Diesel Jeans Event in Los Angles.




 Today, Levi jeans are made overseas. Wrangler and Lee brands are owned by VF Corp., which also owns Chic Jeans, Riders, and Rustler brands. VF Corp. has manufacturing plants located in the United States , as well as other parts of the world. So, while it MAY be possible to find a pair of Wrangler or Lee jeans made in USA , it's a bit like looking for a needle in a haystack. Likewise, jeans made for LLBean, Landsend, and the GAP are imported.
Please watch the following video for 100% American made jeans brand named Texas Jeans USA. 
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(Prices verified 09/22/07)
Brand Where Made Denim Source Sizes Price Range Comments
All American Clothing USA USA Mens, Womens $34 - 40 Union-made, no rivets, regular and carpenter;
American-made gusset jeans in regular and carpenter
Buddy's Jeans USA (MS) USA Mens, Womens, Kids $30 - 40 (Kids $25 - 35) Regular and blasted denim
Carhartt USA and imported Mens $35 - 39 This site carries only the USA-made Carhartt styles (e.g., relaxed fit B170, B177)
Certified Jean USA (WA) USA Mens, Womens $74 - 88 Organic cotton grown, milled, and sewn in USA
Diamond Gusset USA (AL) USA Mens, Womens, Kids Husky $40 - 45 (Kids $34) Gusset insert in crotch seam, regular and carpenter, plus black and tan. Custom size ordering available.
Longhorn Jeans USA USA Men's, Women's $50 men's and women's Western-style jeans, made with riding in mind. Heavier 15 oz. denim, mid-rise, relaxed fit, boot cut. Women's has a smidge of spandex.
Pointer Brand USA (TN) Mens, Womens, Kids $30 - 34 (Kids $20) regular, carpenter, and overalls, plus hickory (railroad) stripe
Round House Brand USA (OK) Mens, Kids $30 - 40 (Kids $20) overalls of denim, stone wash, hickory (railroad) stripe, brown duck, camouflage, and painter
Schaefer USA (TX) Mens, Womens $40 - 50 Western "ranch dungarees"
Texas Jeans USA USA Mens, including Big Men $36 - 56 Denim, Brushed Denim, Washed Colors, Carpenter
Todd Shelton USA USA Mens $99 - 109 Standard and relaxed fit, washed or dark rinse, some hand sanded
Union Line/GrayBear USA (IL) Mens $35 - 39 Union-made, no rivets
Up-Scale Jeans [Back to Top]
Jeans that Fit Your Curves
Truck Jeans from Alloy
Alloy.com
Brand Where Made Denim Source Sizes Price Range Comments
Truck Jeans from Alloy USA ? Juniors $36 - 45 Low-rise fashion jeans for teens; flares, blasted, and destroyed
Brilliant You Denim USA USA Womens $59 skinny, low-rise jeans with stretch inserts at waist and hips, and optional zip extensions (slim and bootcut) in colorful patterns.
Joes Jeans USA Imported Womens $158 - 174 cotton and stretch denims
Not Your Daughter's Jeans (NYDJ), available from NorthStyle USA  ? Women's  $98 - 128 Stretch denim jeans designed to support and slim, low and mid-rise, in skinny, boot-cut, and wider leg openings
Rufskin USA (CA) ? Mens $105 Low-cut mens jeans
Todd Shelton USA USA Mens $99 - 109 Standard and relaxed fit, washed or dark rinse, some hand sanded
Agave Denimsmith from Nordstrom USA (CA) Imported (Japan) Mens $155 Hand-sanded effects
True Religion USA USA and imported Mens, Womens, Kids $150 - 262 (Kids $106 - 128) Destroyed effects
Juicy Couture from Neiman Marcus USA ? Mens, Womens $158 - 240 Embroidery and studded back pockets
More Luxury Jeans [Back to Top]
Available from Playhouse Clothing , Nordstrom , Shopbop (Shop by Brand)
Various fits, washes, and fabrics, including low-rise stretch jeans...
Brand Where Made Denim Source Sizes Price Range
7 For All Mankind USA (some from Mexico) Imported Mens, Womens, Girls $119 - 218 (Girls $110 - 132)
Citizens of Humanity USA Imported Mens, Womens $129 - 225
Blue Cult USA Imported Mens, Womens $150 - 187
Salt Works USA Imported Mens, Womens $120 - 176
Chip & Pepper USA Imported Mens, Womens $132 - 295
Earnest Sewn USA USA and Italian Mens, Womens $175 - 202
AG Jeans USA Imported Mens, Womens $130 - 178
Rock & Republic USA Imported Womens $169 - 230
Mogg USA Imported Womens $144

Some 450 million pairs of jeans are sold in the United States each year -- 1.5 pairs for every man, woman, and child. The average woman has eight pairs in her closet. The United States is also a big producer of denim and cotton. Historically the jeans production was located in the Carolina´s, Texas and California. The factories started to move their operations to Mexico during the 1990´s after Nafta Free trade agreement.

USA consumes almost 30% of world denim jeans production. Being such a large market , the figures related to this market are generally of great interest. One such figure is that often surfaces in various news reports  is that of ‘ Per Capita Consumption of Jeans in USA ‘ ie how many jeans does every resident of USA buys on an average in a year..
I have also seen that the figures that surface range from 1 Jeans per person p.a to 7 jeans per person p.a ..

The jeans niche itself has many different niches inside the USA itself. We can find low priced jeans in companies like Jc Penneys, Wall Mart. These jeans are usually ordered in very big quantities in developing countries. This is the reason why prices are attractive to consumers. Please note that today in JcPenney shops we can find not only economical jeans but also top brands selling inside JCPenney´s facilities. Companies like Levis, Mango,etc. JcPenney strategy is to keep a product can be sold out to a broad number of customers at the lowest possible price. Please see the following video. see video low price Jcpenney >


see JCPENNEY >

   

Wall Mart is another company in the USA that offers a broad range of jeans products at very economical prices as los as 9 USD for a pair of jeans. Wall Mart also offers jeans from other brands like Wrangler.
 Wall Mart has a strong presence and influence in the States, please link below.
see WALLMART >


prices. Please check the web    
       
                     


The 
These companies usually offer basic or semibasic products at competitive prices for mass consumption. They usually do not have highly specialized designing teams like jeans brands. Similar situation to Primark in Europe. However, Americans are becoming more aware over time about fashion products and appreciate value added jeans. Many other jeans companies are present in the USA market that sell their jeans in their own retail shops or under franchising conditions. Jeans trends in the United States does not necessarily follow the same ones like in Europe or Japana. In fact, they are different in many cases,. Many Americans do prefer a basic jean that can be used and thrown away, others do appreciate some more fashion, and many prefer a traditional 501 Levis jean. The market is so big that the choices are broad.

Another company named Target (trading in NYSE) is a key player in the selling of jeans in the United States. Targets offer its own brand as well other brands already in the market. Levi´s company has developed in 2011 one style brand named Denizen  for Target shops.
   dENiZEN® from the Levi's® brand Men's Relaxed Jean - Anthem Wash Quick Information

Also we must consider that the patterns and styles used in the US can be siginificantly different to those used in Europe. Similar issue  occurs with Germany. Many companies coming from abroad must adjust their fittings and patterns for the US market as standard products marketed in Europe cannot sell in the States.
Slim fit jeans for women is an example. Pleae watch the following video for some more understanding FASHIONVIDEOEUROPEVSUSA >





Special and top notch jeans production made in USA, please watch video below:


When we talked about Jeans in the United States, we must talk about famous Levi´s brand.
Levi´s has been and still is a succesful brand in the United States and around the world. It is certain than most of the Levi´s production is done overseas due to high labor costs in the States, but certainly the company strives to fullfill their supplier conduct code.
Please check the following web page where a recognitiong and complicance for product, people and planet are key factors of Levis production.
LEVIS

Levi´s companies has three jeans  brands:
Signature by Levi Strauss & Co.™ brand. This is a high value garment with fashion effects. The collection includes a variety of products for men, women and children, designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous, all priced at under $25. Sewn from premium, heavy-weight denim for exceptional durability, each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long-lasting style.

Signature by Levi Strauss & Co.™ products are sold at a variety of stores, including Walmart, in the U.S. and Canada, and Kmart, Shopko, Blain’s Farm & Fleet, Hamrick’s and Meijer in the U.S.

The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. The range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

The DENiZEN® brand launched in the United States, providing great-fitting, great-looking, well-made jeans exclusively to Target® shoppers in stores and on Target.com. With premium fabrics and finishes and a variety of fits for the entire family, the dENiZEN® brand offers the quality craftsmanship and authentic style that has made Levi Strauss & Co. world-famous for generations.

Denizen means “inhabitant:” belonging to a community of family and friends. Denim is in the name and at the heart of the brand. The dENiZEN® brand is accessible to all, promising the optimism and confidence that stems from looking and feeling great. dENiZEN® jeans are the perfect fit for today’s active families, offering the perfect balance of style and value.




 Levi Strauss & Co. is today a well-established global business and it operates in 110 countries. The company is well positioned in the market through not exempt from tough competition. A combination of traditional jeans development and new trend development for future collections, I believe is the key for this company to further grown. The potential for the company is defintely in countries like India, China, Russia and Brazil. In the US itself, the company cannot fall asleep either as it must be aware of other agressive firms coming into the market, from top value jeans companies to medium priced brands. I have always thought that  a new Levi´s brand focused on speed, Levi´s Quick Fashion collections, could be another market niche that the company can target in near future. That would be small collections, highly fashioned, but very quick sales turnover  in the shops. I have not seen that yet, but I think that would be a strategic good move for the company. Certainly more work for the company´s designers and manufacturing units.

The company manufactures its products in many countries depending on the customer base location. Levi´s products for USA market used to be produced in USA,  Mexico, Honduras, Guatemala, Dominican, Colombia.
For European market, production facilities in Morroco, Spain, Poland, Tunisia. These days, Spain production is gone also.  South Africa had until recently a manufacturing unit since recently.

Asian market has a production facilities in Bangladesh, India, China, Philipines, Vietnam and Indonesia.


Other important local players in the jeans industry are Calvin Klein, Abercrombie, Lee, Wrangler, American Eagle, Tommy Hillfiger and Gap.


    

  

   


Every one of this brand has a main market which they follow in their collections. For example. Abercrombie´s jeans collections are very elaborated in terms of washing and dry process. A product can tipically range in between 90 to 110 USD. The products are really medium-high fashion for a young market. We 
Please check the following web side
see Abercrombie collection >
Most of the products are either with special colored printed fabrics or with dry process work on the jeans surface. Most of the jeans seem to have a used effect blasting or laser process together with whiskers and grinding. Colored denim can be either garment dyed or fabric dyed. We will discuss later on this blog the differences between both processes on denim. Please check the following web side for further visualization of the effects:


There are technical differences for some of following brands: Calvin Klein, Abercrombie, Lee, Wrangler, American Eagle, Tommy Hillfiger and Gap.

Calvin Klein offers jeans for young people on their 20´s. The garments are not extremely agressive when it come to finishing and the look seems relatively conservative. The styling seems based on slim fit fittings for girls while for men´s is a loose garment with little used effects and focusing more on premium fabrics.

Lee and Wrangler see to focus both on similar styling. Not so agressive finishing for dry processes and focus on nice body fitting.

Lee
Women's Collection 

Abercrombie is probably the company that differentiates itself more than the rest of the brands mentioned above. Its washes and dry processes are quite more developed on their jeans and still keeping a classy look due to the fabrics chosen and patterns. Please see below few examples:
Womens A&F Super Skinny Jeans  Womens A&F Super Skinny Jeans Womens A&F Super Skinny Ankle Jeans Womens A&F Super Skinny Ankle Jeans
Abercrombie also focuses its products lines on color denim, colored jeans and printed denims. These are products that have little washing on them but the look is based on the original fabric. Usually these products tend be in the price range of 80 to 90 USD. Please see below pics:
Womens A&F Super Skinny Ankle Jeans  Womens A&F Super Skinny Ankle Jeans

Gap company was founded in 1969 and it is one of the most important companies in the world for apparel products, including jeans. Gap has more than 3000 shops and employs over 150,000 people. Gap has 3 brands for garments: Gap, Banana Republic, Old Navy

Gap connects with the customer so the company can expand. Gap does have its own brands, wide product range. The marketing efforts focus on the display of celebrities wearing its garments and demographic diversity.

Banana Republic is a more luxurious brand within Gap. The jeans offered in their shops do have a very classy look of natural used effects and premium fabrics. The company has over 600 stores.

The company operates more than 500 Banana Republic stores in the United States (including Puerto Rico) and 26 stores in Canada. The Gap, Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia, Europe, and the Middle East.
Banana Republic opened its first store outside North America in 2005 in Ginza, Tokyo's most prestigious upscale shopping district. Banana Republic's presence in South Korea debuted on August 24, 2007 with a flagship store in the trendy Apkujeong district of Seoul. In 2007, the first Banana Republic stores opened at The Avenues shopping mall in Kuwait City, Kuwait; Senayan City in Jakarta, Indonesia; and Pavilion Kuala Lumpur in Kuala Lumpur, Malaysia.
Banana Republic opened its first store in Turkey on March 15, 2008 in the Kanyon Shopping Mall in Istanbul.[2] By May 2008, İstinye Park Shopping Mall and Nişantaşı stores were also opened in Istanbul. More stores are planned to be opened in Ankara and İzmir by the end of 2008 to bring the total number of stores in Turkey to six.[3]
Banana Republic was first introduced in Saudi Arabia in late 2008, with a first opening in Mall of Arabia in Jeddah and a second opening in Riyadh Gallery Mall in Riyadh in March 2009.
On March 20, 2008, Banana Republic opened its 17,000-square-foot (1,600 m2) flagship store on Regent Street in London, England.[4] On May 9, 2008, Banana Republic opened its flagship store on Greenbelt 5 in Makati City, Philippines

Banana republic os a company dedicated to fashion production with remarkable differences, exclusivity. Products are not so highly priced and they not necessarily oriented to a higher income consumer market. On the other hand, the jeans are for urban consumers and economically independent so they can afford spending some money on accesories. The company focuses on quality, exclusivity and collections not accesible and  available for everybody.




BANANA REPUBLIC PICS
Cuffed skinny jean 

1969 legging skimmer jean  1969 tie-dye legging skimmer jean Pastel Skinny Ankle Jean

Old Navy is the other Gap´s brand. The company has over 1000 stores. The company is relatively new in the business as first shop was opened in 1994.The company focuses on low price garments for women, men, kids and babies. Women jeans can range in price from 25 to 40 USD.

Flagship stores also have "collection" business clothes for women, plus size and maternity sections. As of summer 2007 however, plus-size clothing is only available online and has been pulled from all stores. Previously, Old Navy attempted to launch a bath and body line, called ONbody (Obsessively Natural).

OLD NAVY PICS

Women's The Rockstar Star Skinny Jeans Women's Cropped Skinny Boyfriend Jeans Women's The Rockstar Printed Skinny Jeans

Men's Premium Loose-Fit Jeans Men's Premium Loose-Fit JeansGirls Medium-Wash Flare Jeans




We do not want to forget in this blog the extensive number of nice brands that they sell their jeans online or through franchising in retail shops. Just to mention few, we include the following names:


PAIGE "PAIGE"
LOVE YOUR JEANS
"LOVE YOUR JEANS"

COCOA JEANS "COCOA"

JAMES JEANS "JAMES"

MET "MET"




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Jordache is a company based in NY. This company has been in the market over 3 decades as a succesful garment manufacturer. The company does have manufacturing presence in different countries. They produce over ten different brands of fashion garments. Jordace is a company to consider in the US throught their brands such as Earl, Blue Star, Gas, Gasoline, Xoxo, etc. Currently you can also find garments produced by Jordace in Wall Mart stores.



The company has produced a variety of garments for companies such as Abercrombie, American Eagle, Express, Levis, Gap, JC Penneys, Sears, Old Navy, Express, Tommy, etc.

Its manufacturing facilties are localated in Jordan, Madagascar, Kenya, Morroco, Mauritius and Mexico.







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