JEANS IN RUSIA

Rusia is unique and big. Rusia is a country of a population of around 143 million people. Per capita income is around 15000 USD. The potential for jeans business is therefore very big. 


Rusia has a population highly aware of fashion trends. There is an anual show in Moscow named CPM – Collection Premiére Moscow. This year CPM cellebrates its ten aniversary as a top reference in the fashion industry, including denim. Other fashion events such as Fashion Children Catwalk is also taking place this year in Moscow. Top international brands are participating in this event.
see CHILDREN CATWALK MOSCOW side>



 Please take also a look at CPM video for the exhibition highlights:.








Rusia is a net consumer of jeans products. Rusians do appreciate very much fashion products and they have a taste for wearing stylish garments. There are many international brands that do have strong presence in the Rusian market. Companies such as Diesel, Mango, Zara, BSK, Replay, Levi´s, Guess, STD, Gstar, etc. The market is so big that many brands do have retail shops. Rusia has several jeans manufacturers; one of the most important local jeans brands is Gloria Jeans, located in South Rusia, in Rostov Black sea region.This company alone has around 27% market share of the country with a production of around 30 million jeans a year and growing still today. The company is well equipped with the latest technology and also uses top management, local and imported from EU or USA. The company has over 545 stores, in Rusia and also in countries abroad like Ukraine. The work force of this company is over 20,000 people. The company produces jeans for children, boys and girls. Certainly this is a company to take in consideration in Rusia these days. Please check the web side see Gloria jeans side> Other jeans companies are G-Style, MoroZoni, Depo, Urbano, F5, Vitta Group, Fashion Bliss.

The key features of the jeans market in the Russian Federation are:

• According to experts, the consumption of Russian jeans market is about 100 million units a year. In value terms the market is estimated at $ 2.5 billion. Annual sales of denim clothes in Russia are growing at about 10-15%.

• An estimate, 70% of Russian market of jeans consists of counterfeit goods and a large part of it originate from south and eastern Asian countries, Turkey, China and Vietnam.

• The main foreign players in the Russian jeans market are names such as Levi's, Lee, Colin's, Diesel, Wrangler, Rifle, Big Star, Mustang, Guess, Westland, Tommy Hilfiger and many others. Expensive clothing segment consists of brands such as, Big Star, Pioneer Jeans, Mustang, Levi Strauss, C&A, Gin Tonic, Pierre Cardin, Andy Jllien, Lee, Wrangler, etc. The domestic denim companies are represented by such names as Gloria Jeans, MoroZoni, Depo, Urbano and F5, etc.

Russia, whether in a department store or open-air market, almost all of the clothing retail outlets are selling jeans, jeans distribution of profits is very attractive, some well-known brand of denim product performance is outstanding, the distributor from which profits are up to 3-4 times.
1. Jeans price grades and more profitable
Like other countries, Russia, jeans market is divided into multiple price points: the high-end market, Versace (Versace), Trussardi and Calvin Klein (Calvinklein) jeans retail price of up to 250 U.S. dollars. In the popular and dependable market, Lee, Whig (Wrangler), Sasch, Levi Strauss, covered wire (Guess) and Sisley brands price from 50-150 dollars. As for the low-end jeans market, the popular low-cost brands have Mustang, Motor, Bigstar and the Cross and so on. The value for money products, retail price between 20-30 dollars, mainly for young people, students and younger workers. It is noteworthy that the younger generation who like to buy authentic jeans, jeans in particular, but the market for sale of counterfeit goods over the street market.

The most outstanding performance is well-known enterprises Glorialeom, their products in the Russian children's clothing market has a large share in the very popular. Glorialeom to Turkey, while the export variety of jeans. 
The company's business profitable to the famous brand women's jeans in summer, for example, ex-factory price of 3-4 U.S. dollars each, retail price is 25 dollars.
In addition, the Russian market is an emergence of a new trend is the number of former Soviet republics to the Russian cities the supply of jeans. Such as Turkmenistan TurKmenbashi [eansCompleksi Since its opening five years ago, factories in the Caspian Sea, has been to Turkey, Iran, France, Britain, the United States and Russia export jeans.

CPM Moscow, is an international trade show for fashion industry. It does have a denim section with many well known international brands,including Diesel, Scotch and Soda.



see CPM side>

The Russian denim market has grown grow with 12-15%, and this tendency will continue until 2013. Russian consumers see denim as something more then ‘work wear’ these days, hence the increasing sales numbers. The denim is imported from the authentic labels in America, then Turkey is actively entering the market, and jeans from China represent the lowest price segment. 

  



GLORIA JEANS VIDEO IN RUSIA


Russia´s challenge is also to produce jeans and fashion that can be exported around the globe. Russian jeans companies historically have been sourcing trends, fabrics and technical know how abroad. Russia should further educate its versatile consumers and future textile technicians. Rusia has all the ingredients to be considered a world recognized fashion trend indicator. Government, local brands and textile schools must further collaborate for future expansion of the sector.

Russia has good textile schools:
Ivanovo State Textile Academy is one of them. Please click next see Ivanovo >

Another important school is A. N. Kosygin Moscow State Textile University.

The university has the followings major departments:

• Technology and Production Management
• Chemical Technology and Ecology
• Weaving, Information Technology
• Economics and Management
• Fashion Designing

ESMOD Moscow is another good school for majoring the following subjects:

Fashion & Apparel

Fabric & Textile Please check the following side:

see IPK side>


Others: Kostroma Technological Institute 
Kursk Polytechnic Institute 
Omsk Technological Institute


Saint Petersburg State University of Technology & Designsee ST PETERSBURG side>