HOW TO SALES TARGET A JEANS BRAND

TARGETING A DENIM BRAND FOR YOUR PRODUCTS


Fashion constantly changes and develops new trends. Brands staff are constanly looking for new things to present in their customers or market niche. It is important that you choose the right brand for your products as not all the brands will accept your product type. Denim is denim everywhere, but the scope of looks, fabrics, can be very broad. If one garment works for one brand this does not mean necessarily that can work with another brand because their customer base may be different or they just do not find suitable your products for them. Therefore, it is very important that you check carefully before approaching any well known brand, what you can offer them. As I mentioned before proper market investigation must be done by you by visiting shops, buying garments, visiting shows, fashion magazines, etc.

A well known European show for garment denim business is the famous Berlin based exhibition named Bread&Butter, see below:

http://www.breadandbutter.com/winter2013-bigtime/es/bbb/

Another good exhibition is Paris based Premier Vision, see below

http://www.premierevision.com/en

In USA, one of the most important shows is Vegas show named Magic Show, see below:

http://www.magiconline.com/areas


In South America, Colombiatex or Colombiamoda are top fashion denim exhibitions where you can meet brands and suppliers both:

http://colombiatex.inexmoda.org.co/2013/colombiatexeng/Home.aspx

Take time to visit some of these exhibitions depending on your brand target requirements.

Many fashion and apparel magazines are also available in the market such as
http://www.fashionmagazine.com/blogs/


To get a brand attention from an outsider is a difficult work which takes long time and patience. You may not even be able to get their attention for  product presentations for a very long time. Do not get discouraged! If you are a professional and work hard, constantly, then they need a character like you. Keep in mind that hundreds of companies from different parts of the world are trying the same thing, but certainly only selected ones can succeed.

The first tool is that you have your own brochure, through a web page or a regular updated catalog. You must consider that every company is different and every country is also different. The help of a professional person within the country will be of great value to you.

Few of the most well international brands for fashion denim products are the following:

Levi´s
Hugo Boss
Armani
One Green Elephant
TimeZone
Next
Wrangler
Diesel
Replay
BSK
Tommy
Gap
GStar
VF
Gloria Jeans
Jc Penny
Celio
Mango
Scotch&Soda
Zara
Pepe Jeans
Marks Spencer
Mustang
Desigual
Pull&Bear
Calvin Klein
Celio
Jack and Jones
Abercrombie
Polo
Collins

There are many more fashion brands with international or local presence just to mention few for the reader reference.

We can help  by assisting you in targeting brands of your choice. It is a free service for you provided that you are a real and serious candidate. You can contact us at fashiontrendblogging@gmail.com